I was coaching a senior director at a technology company who had a pattern she wanted to change. In every cross-functional meeting, she would over-explain her team's position. Where her male counterparts would state a recommendation in two sentences, she would provide the full reasoning—the data, the trade-offs, the risks, the alternatives she had considered. She knew she was doing it. She had known for years. Every performance review mentioned it. "Be more concise. Get to the point. Be more executive."
She had tried to change. She had set intentions before meetings. She had written shorter speaking notes. She had told herself to stop after three sentences. None of it stuck. Within two minutes of any high-stakes conversation, she was back in the old pattern: explaining, qualifying, hedging.
The problem was not willpower. The problem was that she was trying to change a behavior without understanding the system that produced it. She over-explained because her ideas had historically been questioned more than her peers' ideas. The hedging was not insecurity—it was a rational strategy developed over fifteen years of being the person whose recommendations were scrutinized most closely. She was solving for safety, not for impact.
She did not need a performance improvement plan. She needed a developmental cycle—one that started with actually understanding the pattern before trying to change it.
The 4As Journey is a cycle for building new leadership capability. It is not a one-time exercise. It is a practice that you run repeatedly, on different patterns, as your leadership develops.
The 4As Journey is not a one-time transformation. It is a practice you run repeatedly. The senior director ran the cycle on over-explaining for three months before the new pattern felt natural. She then ran it on a different pattern: her tendency to absorb other people's stress rather than name it. Then on her habit of deferring to seniority rather than expertise.
Each cycle builds the same muscles: noticing your patterns, testing your reading, trying something different, learning from what happens. Over time, the cycles get faster and the experiments get bolder. You develop confidence not in any single change but in your capacity to change—to notice what is not working and adjust it deliberately.
This is what developmental leadership actually looks like. It is not a program. It is not a promotion. It is a cycle you can run on your own, repeatedly, on whatever patterns are limiting your leadership. The learning is the development. And it is entirely yours.
Kirsti Samuels is the founder of Women Igniting Leadership (WILL) and KS Insight, a leadership consultancy at the intersection of strategy, leadership development, and systems change. She has worked with leaders across five continents, including in conflict and post-conflict settings, Fortune 500 companies, and major international institutions.